Charity Gala Logo Redesign

 

Objective
Redesign the gala logo to better fit the exciting nature of the annual charity event.
Provide the clients with a logo that can be used with slight changes instead of recreating a logo every year.
Initial Ideas
The design for the Martinis & Magic Charity Gala was inspired by the Googie style of the 1950's. Using creative shapes and a blend of more formal colors, the goal was to create a logo that fit the exciting night of magicians and energy of a fundraiser to support families across Ohio.

Previous logos helped establish elements that A Kid Again liked and were looking to change.
Color Exploration
Logo in use
The logo was mainly used with email graphics for invitations and sponsorship opportunities.
Short Brand Guide for event
A mini guide was created to help branch sites stay consistent with the event messaging and design.
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